Ettitude

The Project

With more awareness than ever of the impact our choices have on the planet, we believe strongly in supporting sustainable products. Ettitude is at the forefront of eco-friendly, sustainable bedding, and we've been proud to partner with them to power their online store. From building a custom Shopify theme to setting up a quiz generator, we've used our engineering expertise to build a fast and effective platform to showcase their brand.

What We Did

• E-Commerce
• Product
• Development
• Shopify

Challenges

Our client came to us with a common, but major, problem. Their templated Shopify store was bloated and out of date, with slow page load times and disappointing conversion rates. We took on the challenge and completely rebuilt the site on Shopify, implementing a full refactor of the codebase, optimizing site speed, and adding dynamic new features that enhance the user experience and increase conversions.

Solutions

We started by conducting a comprehensive audit of the existing site, analyzing the codebase and identifying areas that needed improvement. We then rebuilt each step of the core user journey, A/B testing and optimizing to improve site speed and overall performance. We also added dynamic new features, such as a custom product recommendation engine, a personalization quiz, and a streamlined checkout process, to enhance the user experience and increase conversion rates.

Results

Our efforts paid off, with significant improvements in site speed, user experience, and conversion rates. The newly optimized site boasted dramatic speed improvements; elevating the client from the middle of the pack to the best in class amongst their direct competitors. Improved speed and user experience had a direct impact on site performance -- decreasing bounce rate and significantly increasing conversion rate.

Tools

Shopify, Liquid, JavaScript, CSS, Figma

What we learned

Time is money, when it comes to e-commerce. Countless studies have shown that even small increases in site speed can lead to large improvements in customer engagement and conversion rate. Slow page loading times mean frustrated customers and few return visitors. There's often a trade-off between adding exciting new features and plugins to a site and prioritizing site speed; by utilizing web best practices and innovative engineering techniques, it's possible to have both. By trusting their site to us, our client invested in technology, and now has a lightning fast platform from which to showcase their brand's strength -- demonstrating the power of a well-optimized and user-friendly e-commerce site.