Lulu and Georgia
The Project
Lulu & Georgia is a Los Angeles-based online retailer, specializing in a large catalogue of high end homegoods. Woman-owned and a staple of design and decorator curation, we're proud to partner with Lulu & Georgia to power their online Shopify store.
What We Did
- E-Commerce
- Product
- Development
- Shopify
Challenges
The most unique challenge presented by this client was the sheer size of their product catalogue. Browsing the site you'll come across thousands of offerings across dozens of product categories -- which means that things that are easy to curate manually on smaller shops must be automated and makes inventory management, searching, filtering, and building landing pages much more complex.
Solutions
We started by conducting a comprehensive analysis of the existing site and codebase, identifying areas that most needed improvement. We implemented several solutions to streamline and improve the site's UX, including optimizing site speed, overhauling shipping rate calculation, and improving the data tracking for analytics. Our team developed strategies to take advantage of Shopify features such as metafields to build automated solutions to complex inventory issues -- such as being able to track which variants of a product are only available for pre-order or which can only be delivered via white-glove shipping. At this scale, accurate data collection is crucial, and we overhauled the online store's data tracking to carefully collect user data relating to every step in the e-commerce funnel.
Results
Our efforts led to significant improvements in Web Vital measurements across core pages (for example, by optimizing image loading on the PDP), as well as significantly improved conversion rates by implementing a design that more effectively communicated product information and availability.
Tools
Shopify, Liquid, JavaScript, CSS, Figma
What we learned
A product catalogue at this scale pushes the limits of what a templated e-commerce platform like Shopify can sustain. By working with our engineering expertise, the client invested in technical solutions to these complex problems, saving countless hours of manual labor and ensuring a satisfying shopping experience for their customers. By improving their data collection pipeline and implementing A/B tests, we helped the client's product team make data-driven decisions to ensure that they were putting their powerful catalogue to best use.
Ready to work with us?
We’re always on the lookout for great partners and projects. Working on the Next Big Thing? Drop us a line and let’s build together!