True Classic

The Project

True Classic is a major online retailer of men's fashion, with an operation heavily backed by data and analytics. We were tasked with redesigning their online store to improve the shopping experience, emphasize their brand aesthetic, and optimize conversions.

What We Did

• E-Commerce
• Product
• Design
• Shopify

Tools

Shopify, Figma, Google Analytics

Results

We redesigned True Classic's website with an emphasis on improved user experience and conversion rates. By implementing a simple design system and following best practices for e-commerce websites, we ensured consistency and clarity throughout the site, resulting in enhanced engagement and higher conversion metrics.